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Advice
Advice
Your Start Wave Outfit for HYROX 2025
Gear up for the sport of fitness racing. This is our guide to the race-day apparel to boost your performance and look good doing it.
Advice
Autumn Glow: Your Essential Guide to Skin, Body & Mind Wellness This Season
Autumn’s chill can dry skin, drain energy, and dampen spirits. Our guide to Skin, Body, and Mind rituals keeps you glowing, grounded, and energized all season.
Advice
Franchises: The Editorial Power-Up A Brand Needs To Grab
Campaigns fade; franchises build lasting brand loyalty.
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News
R.A.D x Rogue: The New Business Of Belonging
A new two-year partnership with the Rogue Invitational sees R.A.D move beyond van drops and dive even deeper into the competitive fitness ecosystem.
Features
CrossFit LLC Isn't In Crisis. It's The Standard-Bearer
While rival concepts muscle in on its market, CrossFit LLC's current downturn is merely a symptom of its enduring legacy as the original standard bearer for competitive fitness.
Sports
C4 Energy x The NBA: The Rise of Performance-First Partnerships
The NBA has named C4 Energy its official energy drink partner in Europe, marking a major step for the brand on one of sport’s biggest stages.
Features
Will The Enhanced Games Herald A New Era Of Optimisation?
A subversive trend is emerging ahead of the inaugural Enhanced Games with athletes declaring they will participate but abstain from taking permitted performance enhancing drugs (PEDs). What impact will this have on the next phase of human optimisation and longevity science? And how will this training culture war play out at grassroots level?
News
The Decathlon of Fitness™ Is Here. XENOM Launches With A Statement Of Intent
XENOM launches as the Decathlon of Fitness™ with its first competition at the Dallas Cowboys’ headquarters, aiming to set a new global benchmark for elite performance.
