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Advice
Advice
Your Start Wave Outfit for HYROX 2025
Gear up for the sport of fitness racing. This is our guide to the race-day apparel to boost your performance and look good doing it.
Advice
Autumn Glow: Your Essential Guide to Skin, Body & Mind Wellness This Season
Autumn’s chill can dry skin, drain energy, and dampen spirits. Our guide to Skin, Body, and Mind rituals keeps you glowing, grounded, and energized all season.
Advice
Franchises: The Editorial Power-Up A Brand Needs To Grab
Campaigns fade; franchises build lasting brand loyalty.
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News
Sports Direct’s Liverpool Flagship Is Redefining the High Street
Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
News
From Rings To Riches: The Wearable Tech Boom of 2025
In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.
News
Fashion vs Fitness : October Launches
October’s launches blur fashion and fitness, from skincare-infused wear to city-ready and performance-driven pieces.
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
