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Press Releases

HYROX Announces Update to Athlete Licensing System and Anti-Doping Standards

HYROX is introducing an update to the Athlete License System and Anti-Doping Standards that drives greater structure, accountability, and fair play.
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Gymshark Launches First Ever Footwear With Cult Performance Brand R.A.D®

Gymshark, the fitness community and apparel brand, has announced the launch of its first-ever footwear products, in collaboration with cult performance footwear brand, R.A.D®
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HYROX Elevates Elite Competition with Anti-Doping Standards and Licenses

HYROX Expands it's athlete licensing program and anti doping controls for the 25/26 season
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HYROX Adds 47 New Races To The 2025/26 Calendar

HYROX adds 47 new races - including debuts in Turkey, Finland, and Argentina - solidifying its status as the fastest-growing global fitness race.
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R.A.D® and Josh Bridges Drop Special Edition ONE V2

R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.
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Scotland Roars as Britain Rises at the Rogue Invitational

The Rogue Invitational 2025 returned to Aberdeen for a second year as UK CrossFit athletes Lucy Campbell and Harry Lightfoot delivered standout performances in front of a home crowd.
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Inside the pliability x Hyperice Collaboration

How two leaders in movement and recovery are changing the way we prepare, perform, and restore.
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Represent 247 Expands Its Women’s Collection with New Drop

Represent 247 expands its women’s line with five new pieces, perfect for hybrid, and cold-weather training.
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Sports Direct’s Liverpool Flagship Is Redefining the High Street

Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
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From Rings To Riches: The Wearable Tech Boom of 2025

In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.
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