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Press Releases
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Press Releases

HYROX Announces Update to Athlete Licensing System and Anti-Doping Standards

HYROX is introducing an update to the Athlete License System and Anti-Doping Standards that drives greater structure, accountability, and fair play.
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Press Releases

Gymshark Launches First Ever Footwear With Cult Performance Brand R.A.D®

Gymshark, the fitness community and apparel brand, has announced the launch of its first-ever footwear products, in collaboration with cult performance footwear brand, R.A.D®
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Press Releases

HYROX Elevates Elite Competition with Anti-Doping Standards and Licenses

HYROX Expands it's athlete licensing program and anti doping controls for the 25/26 season
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Press Releases

HYROX Adds 47 New Races To The 2025/26 Calendar

HYROX adds 47 new races - including debuts in Turkey, Finland, and Argentina - solidifying its status as the fastest-growing global fitness race.
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Press Releases

R.A.D® and Josh Bridges Drop Special Edition ONE V2

R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.
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R.A.D x Rogue: The New Business Of Belonging

A new two-year partnership with the Rogue Invitational sees R.A.D move beyond van drops and dive even deeper into the competitive fitness ecosystem.
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Features

CrossFit LLC Isn't In Crisis. It's The Standard-Bearer

While rival concepts muscle in on its market, CrossFit LLC's current downturn is merely a symptom of its enduring legacy as the original standard bearer for competitive fitness.
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Sports

C4 Energy x The NBA: The Rise of Performance-First Partnerships

The NBA has named C4 Energy its official energy drink partner in Europe, marking a major step for the brand on one of sport’s biggest stages.
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Features

Will The Enhanced Games Herald A New Era Of Optimisation?

A subversive trend is emerging ahead of the inaugural Enhanced Games with athletes declaring they will participate but abstain from taking permitted performance enhancing drugs (PEDs). What impact will this have on the next phase of human optimisation and longevity science? And how will this training culture war play out at grassroots level?
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News

The Decathlon of Fitness™ Is Here. XENOM Launches With A Statement Of Intent

XENOM launches as the Decathlon of Fitness™ with its first competition at the Dallas Cowboys’ headquarters, aiming to set a new global benchmark for elite performance.
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