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Fittest
Press Releases
Press Releases
247 By Represent Unveils Their First Joint Male & Female Collection For FW25
British brand Represent launches its first unified 247 drop for FW25 as its performance line rapidly grows.
Press Releases
247 By Represent Launches Fitness Event: Mission Rivington
247 by Represent launches 247 Mission: Rivington - 12 hours of challenges in Bolton, stepping into performance experiences.
Press Releases
HYROX Adds 47 New Races To The 2025/26 Calendar
HYROX adds 47 new races - including debuts in Turkey, Finland, and Argentina - solidifying its status as the fastest-growing global fitness race.
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How Nutrition Turned Sweet
In the third wave of nutrition, flavour and cultural context reign supreme, shaping not only what we eat but how we connect with food itself.
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Well.Being 2025 Unveils Its Visionary Digital Wellness Manifesto
A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.
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12 Hours, One Mission: Represent 247’s Rivington Challenge
Represent 247’s “Mission Rivington” brought endurance, teamwork, and grit to life in a 12-hour ultra event, showcasing the brand’s DNA in action.
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Shock Absorber Were Running Things At The 2025 London Marathon
Shock Absorber brought its SS25 Unshakeable campaign to life during London’s city-wide celebration of endurance.
Interviews
How To Work Out In A Heatwave with Humantra
Charlie Wright, founder of Humantra, shares tips for staying hydrated and keeping safe under the UK sun, offering practical advice on how to protect yourself while enjoying the warmer weather.
