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Press Releases
Press Releases
Gymshark Launches First Ever Footwear With Cult Performance Brand R.A.D®
Gymshark, the fitness community and apparel brand, has announced the launch of its first-ever footwear products, in collaboration with cult performance footwear brand, R.A.D®
Press Releases
HYROX Elevates Elite Competition with Anti-Doping Standards and Licenses
HYROX Expands it's athlete licensing program and anti doping controls for the 25/26 season
Press Releases
247 By Represent Unveils Their First Joint Male & Female Collection For FW25
Represent launches its first unified 247 drop for FW25 as its performance line rapidly grows.
Press Releases
R.A.D® and Josh Bridges Drop Special Edition ONE V2
R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.
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News
Sports Direct’s Liverpool Flagship Is Redefining the High Street
Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
News
From Rings To Riches: The Wearable Tech Boom of 2025
In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.
News
Fashion vs Fitness : October Launches
October’s launches blur fashion and fitness, from skincare-infused wear to city-ready and performance-driven pieces.
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
