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Fittest
Interviews
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
Interviews
Lucy Campbell: Rising Stronger
From the CrossFit Games to the surgeon’s table, Lucy Campbell’s story is one of grit, setback, and the relentless drive to come back better than ever.
Interviews
How Mat Lock Is Turning HYROX Into An Olympic Hopeful
Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.
Interviews
On The Blower With 247 Represent
Represent 247’s Head shares the brand’s vision, spotlighting stories that inspire athletes to perform and connect.
More to Read
News
Sports Direct’s Liverpool Flagship Is Redefining the High Street
Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
News
From Rings To Riches: The Wearable Tech Boom of 2025
In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.
News
Fashion vs Fitness : October Launches
October’s launches blur fashion and fitness, from skincare-infused wear to city-ready and performance-driven pieces.
Education
Astaxanthin : The Antioxidant Powerhouse For Wellness
Discover "As-tu-zan-thin": the carotenoid powerhouse supporting skincare and supplement health.
News
Records, and Redemption: HYROX Elite 15 Season Kicks Off In Hamburg
HYROX returns to Hamburg, its maritime hometown, for the first Major of the 2025/26 season — a high-stakes opener set to shape the road to the World Championships.
