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Fittest
Interviews
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
Interviews
Lucy Campbell: Rising Stronger
From the CrossFit Games to the surgeon’s table, Lucy Campbell’s story is one of grit, setback, and the relentless drive to come back better than ever.
Interviews
How Mat Lock Is Turning HYROX Into An Olympic Hopeful
Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.
Interviews
On The Blower With 247 Represent
Represent 247’s Head shares the brand’s vision, spotlighting stories that inspire athletes to perform and connect.
More to Read
News
Scotland Roars as Britain Rises at the Rogue Invitational
The Rogue Invitational 2025 returned to Aberdeen for a second year as UK CrossFit athletes Lucy Campbell and Harry Lightfoot delivered standout performances in front of a home crowd.
News
Inside the pliability x Hyperice Collaboration
How two leaders in movement and recovery are changing the way we prepare, perform, and restore.
News
Represent 247 Expands Its Women’s Collection with New Drop
Represent 247 expands its women’s line with five new pieces, perfect for hybrid, and cold-weather training.
Press Releases
HYROX Announces Update to Athlete Licensing System and Anti-Doping Standards
HYROX is introducing an update to the Athlete License System and Anti-Doping Standards that drives greater structure, accountability, and fair play.
News
Sports Direct’s Liverpool Flagship Is Redefining the High Street
Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
