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Fittest
Interviews
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
Interviews
Lucy Campbell: Rising Stronger
From the CrossFit Games to the surgeon’s table, Lucy Campbell’s story is one of grit, setback, and the relentless drive to come back better than ever.
Interviews
How Mat Lock Is Turning HYROX Into An Olympic Hopeful
Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.
Interviews
On The Blower With 247 Represent
Represent 247’s Head shares the brand’s vision, spotlighting stories that inspire athletes to perform and connect.
More to Read
News
R.A.D x Rogue: The New Business Of Belonging
A new two-year partnership with the Rogue Invitational sees R.A.D move beyond van drops and dive even deeper into the competitive fitness ecosystem.
Features
CrossFit LLC Isn't In Crisis. It's The Standard-Bearer
While rival concepts muscle in on its market, CrossFit LLC's current downturn is merely a symptom of its enduring legacy as the original standard bearer for competitive fitness.
Sports
C4 Energy x The NBA: The Rise of Performance-First Partnerships
The NBA has named C4 Energy its official energy drink partner in Europe, marking a major step for the brand on one of sport’s biggest stages.
Features
Will The Enhanced Games Herald A New Era Of Optimisation?
A subversive trend is emerging ahead of the inaugural Enhanced Games with athletes declaring they will participate but abstain from taking permitted performance enhancing drugs (PEDs). What impact will this have on the next phase of human optimisation and longevity science? And how will this training culture war play out at grassroots level?
News
The Decathlon of Fitness™ Is Here. XENOM Launches With A Statement Of Intent
XENOM launches as the Decathlon of Fitness™ with its first competition at the Dallas Cowboys’ headquarters, aiming to set a new global benchmark for elite performance.
