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Education
Education
Astaxanthin : The Antioxidant Powerhouse For Wellness
Discover "As-tu-zan-thin": the carotenoid powerhouse supporting skincare and supplement health.
Education
The UK Has A Drinking Problem
Humantra’s Hydration Report reveals why water and electrolytes are the new wellness status.
Education
How Nutrition Turned Sweet
In the third wave of nutrition, flavour and cultural context reign supreme.
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News
Sports Direct’s Liverpool Flagship Is Redefining the High Street
Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.
News
From Rings To Riches: The Wearable Tech Boom of 2025
In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.
News
Fashion vs Fitness : October Launches
October’s launches blur fashion and fitness, from skincare-infused wear to city-ready and performance-driven pieces.
Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.
