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Fittest
Education
Education
Astaxanthin : The Antioxidant Powerhouse For Wellness
Discover "As-tu-zan-thin": the carotenoid powerhouse supporting skincare and supplement health.
Education
The UK Has A Drinking Problem
Humantra’s Hydration Report reveals why water and electrolytes are the new wellness status.
Education
How Nutrition Turned Sweet
In the third wave of nutrition, flavour and cultural context reign supreme.
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News
R.A.D x Rogue: The New Business Of Belonging
A new two-year partnership with the Rogue Invitational sees R.A.D move beyond van drops and dive even deeper into the competitive fitness ecosystem.
Features
CrossFit LLC Isn't In Crisis. It's The Standard-Bearer
While rival concepts muscle in on its market, CrossFit LLC's current downturn is merely a symptom of its enduring legacy as the original standard bearer for competitive fitness.
Sports
C4 Energy x The NBA: The Rise of Performance-First Partnerships
The NBA has named C4 Energy its official energy drink partner in Europe, marking a major step for the brand on one of sport’s biggest stages.
Features
Will The Enhanced Games Herald A New Era Of Optimisation?
A subversive trend is emerging ahead of the inaugural Enhanced Games with athletes declaring they will participate but abstain from taking permitted performance enhancing drugs (PEDs). What impact will this have on the next phase of human optimisation and longevity science? And how will this training culture war play out at grassroots level?
News
The Decathlon of Fitness™ Is Here. XENOM Launches With A Statement Of Intent
XENOM launches as the Decathlon of Fitness™ with its first competition at the Dallas Cowboys’ headquarters, aiming to set a new global benchmark for elite performance.
