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Sports Direct’s Liverpool Flagship Is Redefining the High Street

Inside Sports Direct’s new 90,000 sq. ft Liverpool flagship - where sport, recovery and retail converge in a new era for the British high street.

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From Rings To Riches: The Wearable Tech Boom of 2025

In the past six months, wearable technology has evolved from a fitness-obsessive niche product, to a global booming industry, attracting significant investments and reshaping the way we all approach our health and wellbeing.

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Fashion vs Fitness : October Launches

October’s launches blur fashion and fitness, from skincare-infused wear to city-ready and performance-driven pieces.

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R.A.D® Steps Into AW With Camp R.A.D® and First-Ever Performance Apparel

R.A.D® is back with Camp R.A.D, a desert-bound reset that brings the brand’s first-ever performance apparel and bold new kicks.

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BON CHARGE Launches Red Light Toothbrush for Oral Care

Red light therapy grows in UK: 21% of adults use it, rising to 46% under 35, according to new data from BON CHARGE.

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CrossFit Announces 2026 Games Season – Third Change in Three Years

Quarter Finals return, Semi Finals stay in-person, but questions over participation and consistency remain.

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Crawford Makes History in Everlast × Off-White™

Last weekend, on 13th September 2025 in Las Vegas, Terence Crawford didn’t just win a fight. He rewrote boxing history.

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Cloudpulse Pro: On’s Most Advanced Strength Training Shoe Yet

From court to gym, On’s Cloudpulse Pro leads the FW’25 Training campaign.

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Competitive Fitness Has Gone Mainstream

We’re sweating it out in the HYROX and hybrid racing boom - and it’s only gaining pace

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What Paramount’s UFC Deal Means for Consumer Brands Everywhere

In the new age of the attention economy, sports rights values are surging and acquisitions are netting top dollar

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Well.Being 2025 Unveils Its Visionary Digital Wellness Manifesto

A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.

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12 Hours, One Mission: Represent 247’s Rivington Challenge

Represent 247’s “Mission Rivington” brought endurance, teamwork, and grit to life in a 12-hour ultra event, showcasing the brand’s DNA in action.

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Shock Absorber Were Running Things At The 2025 London Marathon

Shock Absorber brought its SS25 Unshakeable campaign to life during London’s city-wide celebration of endurance.

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Why Brand Storytelling Matters

Not just a scroll-stopper - well.being shares stories from the world of fitness that inspire, connect, and last.