Swiss sportswear brand On is venturing deeper into strength-focused training with the debut of the Cloudpulse Pro, unveiled in tandem with its Fall/Winter 2025 Training campaign.
Far from being just a product reveal, the campaign celebrates the discipline, consistency, and everyday wins that build into long-term success. Anchored by the guiding message “from small wins to big victories”, On frames training not only as physical effort but as a mindset that transcends sport.
At the heart of the campaign, four athletes embody different expressions of purposeful training. Tennis stars Ben Shelton and Iga Świątek channel explosive power on the court, sprinter Ditaji Kambundji brings precision to the track, and freestyle skier Andri Ragettli sharpens his focus on the slopes.
The ethos of these incredible athletes has been embodied in the debut of the Cloudpulse Pro - On’s most stable and responsive training shoe to date. Built specifically for strength-based training, the shoe is engineered to support explosive lifts, quick transitions, and dynamic lateral movement.
With advanced forefoot propulsion and reinforced side support, it delivers next-level control - a clear evolution from the original Cloudpulse. For On, it represents not only technical innovation but also its most competitive step yet into the strength-training arena.
Shot in real training environments, the imagery rejects polish in favor of grit: sweat, strain, and the rhythm of repetition. Each frame conveys the raw power and discipline that live beneath the surface of athletic success, highlighting the grind behind the glory.
Complementing the footwear is the Fall/Winter 2025 Training apparel collection, which dropped on July 3rd, this collection has been designed for high-output gym session, and includes both new and refreshed pieces such the On Train Bra, Train Long-T Crop Graphic and Train-T Graphic. Together, the footwear and apparel form a cohesive training system - functional, focused, and unmistakably On.
