What is it and where does it come from?
Astaxanthin is a naturally occurring carotenoid with a remarkable ability to fight oxidative stress. Unlike other antioxidants, it never turns into a pro-oxidant in the body, making it particularly stable and effective.
Astaxanthin, with its bold reddish-orange hue, is the pigment behind the signature color of salmon, shrimp, and even flamingos. It’s naturally produced by the freshwater microalga Haematococcus pluvialis, which ramps up production as a protective response to sunlight or nutrient stress, then passes this powerful antioxidant up the food chain.
What are the benefits?
Tackling free radicals more effectively than vitamin C or E, Astaxanthin is more than another antioxidant; it’s a wellness superstar, supporting whole-body health.
- Skin : Regular use may help smooth fine lines and boost elasticity.
- Eyes : Helping to safeguard the retina and ease eye strain, especially for those glued to screens.
- Heart : Supporting healthy blood flow and cholesterol levels, to help maintain cardiovascular wellness.
- Active lifestyle support : From faster post-workout recovery to reduced joint inflammation.
What sets astaxanthin apart is its unique ability to cross the blood-brain and blood-retina barriers, offering protection for your brain and eyes that few other antioxidants can. It’s this rare combination of power and versatility that makes astaxanthin a must-know for anyone invested in total-body wellness.
If you’re looking to boost your daily wellness routine, astaxanthin is available in a variety of forms. From convenient capsules to antioxidant-rich skincare, here are some standout products that bring the benefits of this powerhouse carotenoid directly to you.

Dr Barbara Sturm Ceramide Drops Face Oil - £100 @ John Lewis
Dr. Barbara Sturm’s Ceramide Drops Face Oil harnesses the benefits of astaxanthin to visibly strengthen and protect your skin. Helping to boost hydration, smooth fine lines, and reinforce the skin’s natural barrier, this face oil leaves your complexion resilient and radiant. To use, apply a few drops to cleansed skin morning and evening, gently massaging into the face and neck, use either alone or mixed with your favourite serum or moisturiser.

Susanne Kaufmann Hayflower Bath Oil - £60 @ Space NK
Susanne Kaufmann’s Hayflower Bath Oil transforms your bath into a serene alpine escape. Infused with astaxanthin and a calming blend of lavender, thyme, rosemary, and spruce needles, it nourishes and protects the skin while wrapping you in aromatic luxury - the scent lingers on the skin for long-lasting relaxation.

Bare Biology Vim & Vigour Omega-3 £28.01 @ Healf
Bare Biology's Vim & Vigour Vegan Omega-3 with Astaxanthin capsules offer a clean, plant-powered alternative to traditional omega-3 supplements. Each serving provides 500mg DHA, 250mg EPA, and 4mg astaxanthin, all sourced from sustainably cultivated algae.

Solgar Astaxanthin - £20 @ Victoria Health
Solgar’s Astaxanthin Softgels support skin, vision, and overall cellular health. Each softgel combines astaxanthin with naturally occurring carotenoids, helping combat free radicals and maintain a healthy glow.

Ainslie & Ainslie Day Powder - £68 @ Healf
Ainslie + Ainslie Day Powder is a clean, caffeine-free boost to kickstart your morning. Blended with bilberry and astaxanthin, as well as essential vitamins and amino acids, it supports energy, focus, and overall wellbeing in one effortless daily mix.
Powerful, versatile, and science-backed, astaxanthin is the ultimate addition to any wellness routine. Whether through nourishing skincare or targeted supplements, it helps protect your body, support vitality, and keep you feeling your best every day.