‍Portland, Oregon, U.S - Thursday 4th July - R.A.D®, the performance footwear brand known for blending training functionality with skate and surf culture, has announced its latest edition of its iconic R.A.D® ONE V2 in collaboration with six-time CrossFit Games athlete and legend of the sport, Josh Bridges, launching on 10th July. 

Bridges is the second athlete to release his own iteration of the iconic training shoe with R.A.D®, featuring personalised elements which pay homage to his motivational motto - Pay the Man - a philosophy Bridge coined to promote the necessity of consistent effort and commitment in order to succeed, leaving nothing to chance.

Josh first competed at the Games in 2011 where he impressively came 2nd place, all whilst serving his country as part of the U.S. Navy SEALs. He became a household name of the sport, going on to compete 5 more times. It was notably the one year he missed out on qualifying for the competition in 2015 that inspired Pay the Man and to not rely on his past accomplishments to see him through to success. As an ethos R.A.D®’s own values are synonymous with, the shoe highlights this with a barcode across the tongue.

Speaking on the partnership, Josh Bridges’ comments: “Couldn’t be more proud to have R.A.D® want to do a payhim colorway! From the moment I put on a pair of R.A.D®’s I haven’t taken them off. I love Ben and what he has created and the team he has surrounded himself with. Just a bunch of R.A.D® people doing R.A.D® stuff, and I couldn’t be more honored to have my own colorway with this awesome brand! Stay R.A.D® and don’t forget to Pay the damn man!.”

Ben Massey, Founder of R.A.D® adds: “Josh is a GOAT. He’s done wild things in this sport, but what sticks is his mindset. Pay Him isn’t just a hashtag, it’s a way of life: less thinking, more doing. This collab is a nod to the mental game of training, where the brain is the real opponent. Sometimes, the only way through…is to Pay Him."

The Josh Bridges R.A.D® ONE V2 shoe will be available from Thursday 10th July from 4pm BST, available exclusively online at rad-global.com for RRP £130 / $150.