Launched together on Wednesday 27th August, the drop brought a united vision for both performance and style, combining technical innovation with Represent’s signature design across both men’s and women’s silhouettes.
Following the successful introduction of 247 Woman earlier this year, FW25 sees the release of an eight-piece womenswear collection, engineered for strength, hybrid, and running training. From the Sculpt Seamless Legging to the Sculpt Seamless Quarter Zip, the range embodies the 247 Woman ethos: timeless, versatile and built to perform.
The menswear range continues the brand's commitment to performance in every scenario. Technical fabrics, considered design, and a transitional colour palette ensure each piece can move seamlessly from autumn to winter, whether on the trail, in the gym or in the city.
The campaign for the FW25 collection was shot during the brand’s recent endurance challenge - 247 Mission: Iceland, where a collective of seven TEAM 247 athletes, led by Represent co-founder, George Heaton, completed a 607km run across Iceland’s rugged terrain in just 48 hours.
He was joined by record-breaking ultrarunners Russ ‘Hardest Geezer’ Cook, William Goodge - fresh from completing a record-breaking runs across New Zealand and Australia, respectively - and Hercules Nicolaou, HYROX Elite 15 athlete Jake Dearden, Team GB athlete Alfie Manthorpe, and HYROX North American Open champion, Lucy Davis. Each athlete wore 247’s new FW25 collection for the challenge, putting the product to the ultimate test in the unpredictable and demanding Icelandic weather as they navigated glaciers, volcanic landscapes, and rugged coastlines
George Heaton, co-founder and Creative Director of Represent says: “This is the first time we’ve launched both menswear and womenswear together, which is a huge moment for 247, to see FW25 in full force. From the beginning, we wanted to ensure the same high-quality of clothing, aiding functionality across both collections - ensuring we created performance wear pieces that allows you to move seamlessly between training and daily life.
"Putting it to the test recently for 247 Mission: Iceland, proved that it can really stand up to the challenge. Out there, the collection wasn’t just clothing - it became part of the mission, as it aided our every move and kept us going. This collection was an extension of that mission, and showed exactly what 247 is built for: performancewear that holds up in real life, no matter the conditions."
The FW25 Menswear and Womenswear collections from 247 by Represent is available at representclo.com/247 and in store.
