Keith Barlow

In the third wave of nutrition, flavour and cultural context reign supreme, shaping not only what we eat but how we connect with food itself.

British brand Represent launches its first unified 247 drop for FW25 as its performance line rapidly grows.

A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.

247 by Represent launches 247 Mission: Rivington - 12 hours of challenges in Bolton, stepping into performance experiences.

HYROX adds 47 new races - including debuts in Turkey, Finland, and Argentina - solidifying its status as the fastest-growing global fitness race.

R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.

Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.